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Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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Explainer Video Production

We turn a confusing product or service into a short cartoon-style video that makes it easy to get. It works like a teacher who draws pictures on the board so the tricky stuff finally clicks.

Starting at
$4,997
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Your Royal Oak software company offers workflow automation but prospects abandon your website confused. Text explanations of API integrations and automation logic fail to communicate value simply.

Our Solution

Explainer videos use animation to show how your software works in clear visual narratives. Your Livonia prospects grasp complex functionality in 90 seconds and request demos instead of leaving confused.

About Our Explainer Video Production Services

Complex software, technical processes, and abstract services confuse customers without visual explanation. AppWT produces explainer videos using animation, motion graphics, and voiceover narration for Southfield SaaS companies, Warren technology providers, and Detroit consultants. Our videos break down complicated concepts into clear 60-90 second narratives that viewers understand immediately. We handle scripting, storyboarding, animation, voiceover recording, and music selection. Rochester Hills companies embed videos on landing pages, share in sales emails, and feature in social media campaigns. Each video converts confused visitors into educated prospects ready for sales conversations.

What's Included

✓ Script written and approved before any animation begins
✓ Storyboard supplied so you see it before it is built
✓ Professional voiceover recorded to the approved script
✓ Custom animation matched to your brand colours
✓ Captions and platform-sized exports included
✓ Source project retained for future updates

Technical Details

Adobe After Effects, Illustrator, professional voiceover artists, original soundtrack, optimized formats for web and social.
Industry Insight

Ship Before Perfect

Stop scheduling meetings to discuss ideas. Build the rough draft with your tools in 20 minutes. Show it to people. Let them react to something real. The meeting takes longer than the thing. Build first, align second.

-- Entrepreneurship

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Service Area

Explainer Video Production Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Script approved before a frame is animated. Locked in Livonia because changing a line on paper costs a sentence and changing it in animation costs a scene.

Wayne County Corridor

Storyboard shown and signed off. Productions for Westland, Garden City, Plymouth, Canton and Dearborn clients are seen before they are built.

Oakland County

Voiceover recorded to the approved script. Farmington Hills, Novi, Southfield, Birmingham and Troy pieces avoid the re-record that follows a late copy change.

Beyond Metro Detroit

Source project retained. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients can update a figure next year without rebuilding.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our explainer video production services.

We turn a confusing product or service into a short cartoon-style video that makes it easy to get. It works like a teacher who draws pictures on the board so the tricky stuff finally clicks.

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Ready to Get Started?

Let's discuss how our Explainer Video Production services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.